Margin Mastery

Improve Engagement Profitability

Time is costly – more than ever before. Unleash the power of this workshop

Looking to improve recoverability on your engagements? Feeling that you are incurring losses on jobs instead of a good recovery?


Many accountancy firms are leaving profit on the table as a result of either low pricing or job overruns. High levels of write-downs are experienced by many firms. As a consequence they are writing off bottom line profit. The common view of many managers is that partners should be charging a more realistic fee while partners assert that staff are spending too long ‘doing the job.’ Sound familiar? Whichever way you look at it the result is job losses compared to time on. With pressure on the top line and ever increasing direct staff costs there has never been a better time to try a new approach. Margin Mastery has a proven track record of doing just that.


Hello, I'm Mark Lloydbottom. Here's how I can help you

I have built four businesses each one from a standing start. All four of these businesses enjoyed high levels of profitability. But that was not always the case. I recognised that my accountancy business profitability could and should be much greater.

Over a 4-year period I applied a range of management strategies to my business with the result that I not only doubled the profitability but was earning way more than many firm owners earn today – and that was over 25 years ago.

I know that recovering time on engagements is a challenge for many firms and that is why I have created Margin Mastery to help partners and managers find a new approach to managing jobs and improving job margin. And all of this without asking you to change anything you currently do. Interested? Read on…

A Comprehensive course

MARGIN MASTERY is a comprehensive course that provides training and instruction on how to improve job profitability. You might wonder how this workshop can succeed where, perhaps, initiatives thus far have not seen the results you expect and deserve.


I have worked with many firms of all sizes in the past six years and have discovered how to fix this problem. How, you might ask? This might sound simple – it is, and it isn’t. We eliminate the word ‘write down;’ from firm vocabulary and replace it with the word ‘variance’. There are two variances we address. The pricing variance – the responsibility of the partner. The productivity variance – the responsibility of the manager.


Warning – one firm understood the principles of Margin Mastery and decided to set out about making changes. The result? Confusion and demotivated staff. Lesson. There are sequential steps to achieve the goal of improving job margins - Margin Mastery isn’t just an online workshop - it comes complete with all you need to make this work. I do all I can to ensure results and implementation.

What you will receive

11 separate sessions

Three hours of partner video workshop

A one day (six hours) of manager video workshop

Partner workshop manuals (48 pages)

Manager workshop manual (50 pages)


A document folder including all your collateral materials, including:

Admin file – comprehensive instructions

Job margin report

Two workshop surveys (beginning and end of manager workshop)

One partner [follow up] newsletter

Four [follow up] manager newsletters

Focus group templates

Job postscript

Service enhancement opportunities

Margin Mastery manager workshop follow up

A certificate of graduation

Your sessions

  Forethought
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  Your Documents
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  IGNITE Margin Mastery - Module 1
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  IGNITE Margin Mastery - Module 2
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  IGNITE Margin Mastery - Module 3
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  IGNITE Margin Mastery - Module 4
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  IGNITE Margin Mastery - Module 5
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  IGNITE Margin Mastery - Module 6
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  IGNITE Margin Mastery - Module 7
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  IGNITE Margin Mastery - Module 8
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  IGNITE Margin Mastery - Module 9
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  IGNITE Margin Mastery - Partner Workshop
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  What's Next?
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Icon - What you will learn

What you will learn

Profitability and job management strategies that work


Partners

  • How to improve utilisation (time on)
  • How to improve the realisation/recovery rate
  • Increasing net income per firm owner
  • Managing risk reversal to avoid job losses
  • Strategies for improving pricing
  • How to avoid pricing and then incurring engagement losses when the job differs from that which was expected
  • The pricing power of Lloydbottom’s law and corollary
  • Better handling of complaints
  • How to break even today and break the bank tomorrow
  • The fault line in time recording 
  • Team pricing case study - watch these results - you may be surprised
  • The personal development lesson from the Bonsai tree
  • Team management lessons from two Premier League managers
  • An overview of the manager Margin Mastery workshop


Managers


The manager workshop will include video training and break out discussions.


MORNING

  • Taking a look into the future for the profession…and what do you think?
  • The 8 attributes of a successful firm
  • Your personal develop plan – the firm has responsibilities and so do managers
  • Your report card - the 8 areas where clients judge quality
  • The quality test - how do you think we are doing?
  • Improving the effectiveness and results from team meetings
  • The lessons from the geese


AFTERNOON

  • When the top line is not the top line
  • What are client’s buying? Or, what are we really selling?
  • Goodbye to write downs and hello to variances
  • Managing the productivity variance
  • The Job Margin Report – the ONLY additional task that Margin Mastery requires
  • Delivering on budget
  • The powerful lesson from the car dealership
  • Avoiding the ego trip trap
  • Strategies for delivering on budget
  • Job postscript - is this of interest?
  • The importance of time capture
  • Training suggestions – are these of interest?
  • Service enhancement opportunities – is this exercise of interest?


What managers say about the workshop

These responses come from the surveys – Note – both survey templates included in course materials (PDF and Word versions).


Q: PLEASE DESCRIBE WHAT YOU HAVE LEARNT FROM THE WORKSHOP


“Implementation of an out of the box mindset. The concept of WIP is not the time charged is a

key matter that I need to digest. Previously it was made clear that WIP = invoice, which is not a

definitive factor, as made clear today”


“Management styles; profitability (pricing vs recovery rate); planning is key to performance;

bill all actual time spent”


“Budgeting and the variances and differences; management styles; importance of my development within the firm; implementing makes the difference”


“Charging time is crucial. Even if you cannot bill a client, still charge the time to keep track

of hours needed to complete. Feedback from trainees is just as important. Not to call someone

out if they have done something wrong”


“So much to digest, but it is exciting and daunting at the same time to be implementing it

going forward”


“Capture time worked. Drive accurate budgets.


Efficient reviewing meetings. Delegation”


“Come up with better way to discuss budgets vs. price with partner”


“Job margin report. Charge all time”


“Your time recording system is not a billing system”


“Comparisons between sales and productivity variances. Quality perspective from a client’s point of view. The ladder of success will require change and for me to keep technically up to date”


“It is really encouraging to have the Partners buy in”


Q: HOW DO YOU FEEL ABOUT INTEGRATING SOME OF THESE MANAGEMENT PRINCIPLES INTO YOUR ROLE AS MANAGER?


“Delegation is something that I will need to factor into my work style. I don’t know if the

implementation will be easy, but it has to be done”


“I feel sure that this will benefit the department”


“There are principles that can help me learn and develop my management style as I come out of

the trainee phase”


“Definitely integrating principles into my role”


“It will be a critical factor to implement the budgeting techniques so that we can address low

audit prices”


“Excited – I realise I cannot continue on the current path. Need a new approach to better the

overall experience at the firm”


“I am definitely 100 % on board”


“Excited to use the new templates and to see how we can improve on client services / budgeting”


“I will definitely implement points such as:

- Margin report

- Time booked on timesheets

- Implement to staff and ensure / understand valuable service”


“Capture time worked, drive accurate budgets, efficient reviews, meeting. Delegation”


“Different factors to take into account regarding client satisfaction”


“It is encouraging to have the Partners buy in”


“Effective budget analysis (margins) where to look for inefficiencies and how overruns occur”


“Ways in which to build efficiencies on the job. Taking a stand regarding job and budgeting”


“Being a HEART manager. Focus on staff training needs after each job. Preparing agendas for effective meetings. Downloaded the recommended reading etc.”


“Will definitely implement margin reports and meeting tips to improve efficiency of meetings”


“Very keen. Finally, can draw realistic budgets that reflect the work that gets done”


Icon - What others say

What others say about Mark

I attended Mark Lloydbottom’s powerful course on improving income.  Accountants tend to deliver their services in traditional ways overlooking what clients need to help them with their business.  The internal actions required to deliver a better client service leading to improve income are logical and easy to implement once made aware with great clarity by Mark.

Malcolm Traviss of Traviss & Co, Liphook, Hampshire


Mark's practical insights for accounting firms are clear, easy to follow and commercial. His knowledge and passion for the profession have long been self-evident. I know he means it when he says he wants to leave the profession better than he started in it. There's no hype in Mark's work and he has an easy to follow style that makes his advice compelling and easy to follow. I'm very happy to recommend his management training as being by far the very best.

Mark Lee, Mentor for accountants


I can’t say enough about how Mark has positively impacted my professional career.  His insights, experience and teachings helped me transform my accounting practice that I subsequently sold at a great profit.  I highly recommend jumping at the opportunity to learn from Mark.

Erik Solbakken, CPA, CA, Canada

Frequently Asked Questions


WHEN DOES THE COURSE START?

The course starts now and it is a completely self-paced online course.


HOW LONG WILL I HAVE ACCESS TO THE COURSE?

You will have unlimited access for the lifetime of the school.


WHAT DO I DO IF I NEED HELP?

If you have a question related to this course, email [email protected].


WILL I RECEIVE THIS COURSE IN THE MAIL?

No. This course is 100% digital, meaning you will have instant access via the web. You can begin your journey within minutes of making the decision to register.


WHAT HAPPENS AFTER I PURCHASE THIS COURSE?

After submitting your order, you will be given immediate access to the course. Then you will be able to watch the video lessons, download the course guide, and access bonus content. You will also receive an email confirmation of your purchase.


What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.


ARE YOU EXCITED MARK?

Definitely YES. We’re excited to have you as a part of our Online Training community. I trust you find this course impactful for you and all those you will influence. I look forward to working with you.

 

Get started now!


£497

IGNITE Margin Mastery access for a single user

£1,237

IGNITE Margin Mastery access for 2-5 team members

£3,877

IGNITE Margin Mastery access for 6-15 team members

£8,447

IGNITE Margin Mastery access for 16-40 team members