6 CPD hours in our flagship Practice Management 'Mini MBA' Programme

An action packed and idea rich course designed to help you see more clearly what is possible. 

Powering up your accountancy business


In a world impacted by Covid and an economic future that looks uncertain, many firms have had to make changes to their operations and the way work is performed. No firm was prepared for their office being closed and everyone working from home or being laid off so suddenly. One thing that is evident is that those firms that invested in technology and quality and effective management processes were better prepared than those that had not. The lesson? In an uncertain world some see predicting the future as a guessing game – but is it? Covid has demonstrated that firms can massively benefit from high quality management practices as well as the right technology and training in the use of that equipment.

Who is this course for?

Making an impact

All accountancy firm owners and future owners.

Hello, I'm Mark Lloydbottom. Here's how I can help you

I grew my own accountancy business from a standing start to over 55 staff and partners in 10 years.

There were no courses on how to manage an accountancy business, so I decided that I would study business management, people management and marketing in order to know what to do and how to do it well.

In growing my three businesses I have learnt a lot about what works and what doesn’t. I have enhanced this knowledge by lecturing accountants worldwide and consulting with firms of all sizes.

I know that managing an accountancy business is not easy and that’s why I have created IGNITE Practice Management to help firm leaders and owners learn from my successes – and failures.

An insightful module

KALEIDOSCOPE is a comprehensive course that provides an introduction in which we look at some really important areas to help challenge but also bring insight and deep thinking.

In this insightful Module we will look at how firm owner performance can be improved, profits increased and how an accountancy business can chart a course to achieve far more.

What you will receive

12 separate sessions

Six hours of video training

A comprehensive 45 page manual

A certificate of graduation

Your sessions

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  Kaleidoscope Introduction
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  The Profession Is Changing
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  Future Accounting Firm Service Model
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  Our Partner And Firm Performance Model
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  LUBRM-Based Strategies For Profit Improvement
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  Beware Of The Snakes Of Complacency
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  The Ladders Of Success
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  Profit Improvement Strategies
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  Firm Owners - Are You Delivering?
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  Your Personal Development Plan
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  Trends, Benchmarks And Insights
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  Strategic Planning
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  What's Next?
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What you will learn


  • Your role as an expert
  • Your role as a business advisor 
  • The massive importance of owner ‘visible’ time with clients
  • The essentials of delivering outstanding quality
  • We ask the question of who our best client is – and the answer may surprise you unless you have attended one of my practice management seminars
  • High impact communication essentials
  • What insights can you gain from the ‘future accounting firm model’?
  • Increasing profitability - the LUBRM model adds insight and understanding to growing your bottom line
  • 21 high impact LUBRM strategies for profit improvement
  • The 8 snakes of a firm that is complacent – this will most likely challenge you to climb the…
  • …Ladders of success. 8 areas where truly successful and leading-edge firms concentrate their management focus and performance
  • Some partners under report their client time – check out the 7 habits of a truly effective and successful partner
  • Going beyond compliance CPD is essential – here are some valuable insights into the opportunities for development
  • Benchmarks – how do we compare? Here is your answer as we look at 62 essential benchmarks
  • Strategic planning insights complete with key points and checklist

Your enrolment entitles you to these FREE downloads

  1. Accounting firm business owner survey
  2. Report on profit sharing – using profit sharing to increase profits
  3. Managing partner job description

What others have to say

"The South African Institute of Chartered Accountants engaged Mark to lead a number of our annual Practice Management Conferences and a number of workshops on practice management. Mark’s enthusiastic, honest and insightful presentations were extremely well received by our members who rated his knowledge of the subject, presentation style and audience interaction a staggering 95 per cent! I believe that based purely on his seminar, firms could increase their net income per partner by 6 to15 per cent. It is always a pleasure working with Mark, and I recommend him to any practice, accounting association or Institute that is looking to hear a speaker who I can assure you will bring insight and wisdom to any conference."

Bridgitte Kriel, [former] Project Director, SAICA

"Mark has been a highly influential figure to many of us over the years, helping us to build better businesses based on his genuine interest and concern about the profession and that of the professionals within it. A strong, ethical, commercial and principled thinker, Mark continues to leave an amazing impression on the market."

Richard Sergeant, Founder, Principle Point

"Mark has consulted with ABG and throughout this time gained the trust and respect of the partner group. His common sense and insightful approach combined with his passion and integrity have been of great value in helping us all focus on what to do to grow our firm."

Paul Berlyn, Managing Partner, ABG 

Frequently Asked Questions


The course starts now and it is a completely self-paced online course.


You will have unlimited access for the lifetime of the school.


If you have a question related to this course, email [email protected].


No. This course is 100% digital, meaning you will have instant access via the web. You can begin your journey within minutes of making the decision to register.


After submitting your order, you will be given immediate access to the course. Then you will be able to watch the video lessons, download the course guide, and access bonus content. You will also receive an email confirmation of your purchase.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.


Definitely YES. We’re excited to have you as a part of our Online Training community. I trust you find this course impactful for you and all those you will influence. I look forward to working with you.


Get started now!